33 analyses for people carrying commercial responsibility
Insights
If you are responsible for growth, margin or the customer journey and the reporting no longer explains the result, these analyses help you name the problem before you back another fix.
Video in English
Explore the letsrocc YouTube channel
Strategic Insights
Perspectives on marketing architecture, governance, and scale. For senior leaders only.
Why these insights exist
Many problems look tactical in day-to-day work but are structural in practice. Another channel tip will not resolve them. A better response is to examine the pattern, the decision logic, ownership, handovers and the reality behind the reporting.
That is what these analyses are for.
What you will find
- •Analysis of structural marketing failure
- •Governance, reporting and decision quality
- •Patterns from systems that look busy but no longer work cleanly
- •Practical questions for leaders preparing a consequential decision
Experience without the pretence of infallibility
We do not write from a pedestal.
We have made mistakes and backed decisions that proved wrong. Across 31 years working commercially in digital, those mistakes have become a working database. They do not make us infallible. They help us ask better questions before you commit budget, people or reputation. We care because the person reading this usually carries the consequence.
Ready for structural clarity?
These insights come from real work with companies that have faced similar challenges.
Start a ConversationBeyond these articles: read direct founder perspectives on what they observe in companies like yours. You can also explore how the Marketing MRI works, what we fix or see how similar situations have played out.