Proof

Not a trophy wall. Situations where a cleaner outside read changed the decisions being made.

Top Ecommerce Consulting Germany 2023 Clutch Award

Selected diagnostic work

Selected engagements and professional references. The examples explain the problem, the work and what the evidence establishes. Client details are withheld where confidentiality requires it.

Diagnosing a broken enquiry journey

A lead-generation business needed to understand where its landing-page journey was failing and which changes deserved priority. We reviewed analytics, behavioural recordings and the enquiry flow, alongside mobile usability and accessibility.

The review identified a JavaScript error involving a telephone field, differences between reporting systems, and further friction in the page experience. We set out a sequence of repairs and tests, starting with the submission problem and the measurement needed to judge the result.

Evidence: documented diagnosis and prioritised testing plan. A realised financial return is not claimed here.

Investigating unwanted pages in search

An online retailer had a sharp increase in indexed filter-page variants. We examined URL patterns and the relationship between crawl restrictions and page-level indexing instructions.

The report identified conflicting controls and unnecessary URL variants, then set out the developer changes and verification steps needed to address them. The work gave the team a defined repair sequence instead of treating every unwanted URL as a separate problem.

Evidence: technical investigation and remediation specification. This example does not claim a completed search recovery.

Reviewing performance across markets

An international organisation needed a clearer view of a locally delivered social programme. Working with its regional delivery partners, we reviewed country-level activity, engagement, website visits and participation measures.

The work brought different market patterns into the same discussion and set out options for the next phase. It considered local delivery and participation alongside channel activity, rather than treating reach alone as the result.

Evidence: programme reporting and recommendations. No aggregate growth or revenue claim is made in this example.

Further anonymised references

Anonymised summaries of supplied references. Earlier career examples describe Chris’s previous work.

Earlier work by Chris

Anonymised reference summary, former colleague

A former direct report describes Chris as a transparent and supportive leader who invested in individual development, helped colleagues work across teams, and combined empathy with clear direction. The reference also describes sales increases despite a reduced budget.

Earlier work by Chris

Anonymised reference summary, professional-services client

A long-standing client describes practical help across its website and digital marketing, with an approachable team that explained unfamiliar issues and treated the business's needs as a priority.

Earlier work by Chris

Anonymised reference summary, ecommerce client

A client describes support through a change of ecommerce platform, including help with unfamiliar technical requirements. The reference highlights the team's availability, practical knowledge and attention to value for money.

Work with Claudia

Anonymised summary of a supplied video transcript

A business owner describes how Claudia's training helped him understand keyword research and use search demand to plan content more deliberately. He values the clarity of the explanation and recommends her support.

Established client work

Selected engagements, with their context, reported results and supporting case studies.

3 months

to mass-market readiness

Keleya UG

B2C HealthTech, Series A · Berlin · 2018 to 2019

CAC (from 32 EUR): 8.56 EUR
Google organic: Page 1

Three month engagement. The operation ran entirely on paid media. We restructured the commercial model around organic, social, and app store optimisation. Organic and social became the primary revenue streams. Co-founder confirmed the impact directly.

Open case study (WEBP)

3,500%

organic traffic increase

Veranda Resort

Luxury hospitality · Turks & Caicos · 2012 to 2013

sold to Sandals Group: 175M USD
six-star all-inclusive Caribbean resort: First

The first six-star all-inclusive Caribbean resort. The engagement covered digital strategy, booking engine scoping and vendor selection, new digital photography direction, and a restructured commercial acquisition model. Direct bookings became the dominant revenue source. Sold at project end to Sandals Group for 175M USD.

Open case study (WEBP)

Wider

market reach

SaxonAir

Private aviation · Norwich, UK · 2016 to 2017

commercial return: Increased
acquisition cost: Reduced

Private charter operator in a high-value, low-volume market. A structural commercial programme delivered broader market visibility, higher conversion, and reduced cost of acquisition across digital channels.

Open case study (PDF)

9M EUR

total monthly revenue

Native Instruments GmbH

Music technology, enterprise · Berlin · 2019 to 2020

uplift in tracked non-branded organic ecommerce revenue: 2M EUR
commercial keywords: Page 1
to record performance: 8 weeks

Monthly revenue reached EUR 9m, with a EUR 2m uplift in tracked ecommerce revenue attributed to non-branded organic search. Figures supplied by Chris Wheeler.

Open case study (PDF)

Past performance does not guarantee future results. Each engagement is different.

Reference from Franz Sauerstein

German-language reference recorded before an ecommerce relaunch. Franz discusses the preparation and advice provided by Claudia and Chris. It does not claim a completed migration result.

Selected professional references

References from clients and colleagues, including work from the founders’ earlier careers. Summaries and translations are labelled separately from original quotations.

They not only talk the talk, they truly walk the walk.

Franz Sauerstein

Strategic Advisor, Schwungvoll

Excerpt from Clutch review, 22 August 2023

Peter describes tailored keyword-research training that helped him assess his digital strategy and plan content.

Peter Claus Lamprecht

Owner, Presentation Consulting

Summary of Clutch review

Steve describes Chris’s SEO knowledge and the guidance he gave the team. His reference reports online gains and savings from the work.

Steve Warrington

Earlier work by Chris for Ryman through Metalfrog.

Summary of written reference

Debbie describes practical advice, technical guidance and Chris’s understanding of her business. Her reference reports first-page Google positions and increased sales.

Debbie Martindale

Client reference from Chris’s earlier work.

Summary of written reference

Ben describes Chris’s depth of knowledge, delivery on time and within budget, and an SEO and PPC workshop for senior management during work for Ryman.

Ben Taylor

Earlier work by Chris for Ryman.

Summary of LinkedIn recommendation

Maria describes a positive experience, an accessible team, prompt and friendly service, and a broad range of knowledge.

Maria Attard

Client reference from Chris’s earlier work.

Summary of written reference

Claudia knows what she is doing and able to let you in on the magic. If you have the chance to work with her, take it!

Ralf Schwoebel

CEO and Founder

LinkedIn recommendation

Outstanding SEO expertise on a large-scale project for a well-known brand. Claudia’s structured approach and deep specialist knowledge made a measurable difference.

Bianca Wündisch

Website Sustainability Expert

LinkedIn recommendation

External profiles

Review the public profiles and their source material directly.

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