Your marketing activity is up.
Your confidence is down.
The reports still do not explain the gap.
You have changed partners. Reworked parts of the stack. Cleaned up reporting. Added more activity. The surface looks busier than it did a year ago. The number that actually matters still is not moving enough. That is usually the moment where this stops being a channel issue and starts looking like what it really is – a system issue with a marketing symptom.
Does this describe your situation?What letsrocc is
letsrocc works on structural marketing problems.
That means the kind that do not sit neatly inside one channel, one team or one dashboard.
The kind that show up as weak conversion, unclear attribution, inconsistent revenue performance, poor handoffs, reporting nobody fully trusts, or a leadership team that knows something is off but cannot yet name it cleanly.
We step in when the system looks busy but outcomes stall.
Senior operators. No junior layer. No theatre.
What that usually means in practice
It may look like a performance problem.
It may feel like a traffic problem.
It may get described internally as a content issue, a paid media issue, a CRM issue, a conversion issue, a sales issue or a people issue.
Sometimes it is one of those things.
Often it is the way those things are working together.
That is why more activity alone tends not to fix it.
Who this is for
CEOs, CMOs, Digital Directors and eCommerce leads in businesses where digital plays a real commercial role and the performance no longer matches the investment.
This is for leadership teams that
- know something is not lining up properly
- have already tried enough things to know the answer is probably not "do more"
- want a straight external read without agency theatre
- need better judgement, not more noise
- are willing to hear the answer even if it is inconvenient
This is probably not for you if
- you want extra delivery capacity and nothing more
- you already know the issue is a narrow channel problem
- you want reassurance more than reality
- you want a traditional agency structure
- you want a large consulting process before anyone says anything clear
Start with the right read
The first step is usually the Marketing MRI.
That is where we look at the system properly – across reporting, measurement, handoffs, roles, incentives, technology and operating reality – and work out what is actually slowing performance down.
Not what looks wrong from a distance.
What is wrong when you get under the bonnet.
Clear assessment. Prioritised sequence. Decision-ready recommendations. Commercial risk map.
What we assess – tactics, strategy and people
Proof matters
You do not need another website full of claims.
You need enough evidence to judge whether the people involved understand the sort of pressure you are under and the kind of systems you are dealing with.
That is what the proof section is there for.
Keleya UG
organic traffic increase in 3 months, CAC from 32 to 8.56
B2C HealthTech in a regulated market, no paid media budget.
Native Instruments GmbH
rankings for 90% of commercial keywords
Global music technology provider competing directly with major platforms.
Veranda Resort
organic traffic increase
First six-star all-inclusive Caribbean resort. Sold at project end to Sandals Group for 175M USD.
Past results do not guarantee future outcomes. Every engagement is individual.
Two founders. No hand-off.
You work with Chris and Claudia directly.
No junior layer. No polished front-end with a different team behind it. No account theatre between the problem and the people trying to understand it.
Chris Wheeler
Three decades of digital operating experience
In-house and agency experience at board level. Focus on outcomes, people and performance.
Claudia Misselwitz
Analytical depth and governance strength
Mainly client side, including leading senior online marketing teams at Commerzbank. Deeply forensic, data and people driven.
Two senior operators with complementary strengths. No single part-time executive. No agency structure with a junior layer.
Pricing is part of the filter
If you are comparing hourly rates, we are not the right fit.
We do not sell hours. We charge for assessment, judgement and the ability to name the bottleneck clearly. Here is how we compare against the alternatives you are probably considering.
Standard Fractional CMO
6k – 18k/month
Part-time strategic marketing leadership, typically 1–3 days per week.
letsrocc Assessment
22k – 28k fixed fee
Senior-led structural assessment with commercial system focus. Not time-based.
letsrocc Senior Oversight & Sparring
14k – 18k/month
Two senior operators. Leadership sparring, contractor orchestration, board reporting.
If the cost of the assessment feels high, the problem is probably not urgent enough yet. That is fine. We are most useful when the cost of waiting is no longer bearable.
If your activity has gone up but your confidence has not, that is usually the point where more motion stops helping.
That is where the work starts.
You speak directly with senior people. No junior layer. No sales detour.