Technical foundations
Crawling, rendering, indexing, templates, internal links, schema, speed and release risk.
Senior-led search delivery for established businesses
An SEO agency for when visibility has to make commercial sense
You need rankings and a monthly report; you need to know what blocks demand, what should change first and who owns the work, and you also need to know when search helped a sale and when it did not.
What it is
Senior people examining and fixing the whole search system
letsrocc is a two-founder search practice for firms that rely on organic demand. Claudia leads technical and content SEO, monitoring and governance. Chris links search to ecommerce, product, technology, operations and the P&L.
The people who diagnose the problem also do the work. There is no junior team behind a senior pitch and no account layer translating your brief; if the evidence says an activity should stop, we say so.
Why you need it
Search problems rarely stay inside the SEO team
A ranking loss can begin with a release, product structure, rendering, weak proof, the wrong market or flawed attribution. Treating every symptom as a keyword issue wastes time and can hide the real constraint.
Demand and content
Search intent, page ownership, content gaps, overlap and the questions buyers ask before they act.
Authority and proof
Credible proof, digital PR, relevant links, expert signals and the difference between trust and link volume.
Ecommerce and markets
Category and product structure, global targeting, local search, merchandising, conversion paths and measurement.
How the work moves
Examination. Diagnosis. Remedy.
The sequence prevents a preferred service, tool or channel from becoming the answer before the problem is understood.
1. Examination
We inspect demand, crawling, indexing, content, trust, analytics, customer journeys, sales reports and decision ownership.
2. Diagnosis
We find the constraint and test other possible causes. We separate a search signal from a business result. You receive clear priorities, limits and owners.
3. Remedy
We deliver, coordinate or govern the work. Each release has a pass or fail test. Reports show what changed, what followed and what remains unknown.
What you receive
Work your leadership team can inspect, assign and stop
A decision-grade baseline
You see the current search and sales position, plus the limits of the data. Conflicts stay visible. We do not average away a dispute between analytics, search tools and finance.
A sequenced delivery backlog
Each task has a reason, owner, dependency and pass or fail test. Technical and content teams get enough context to make good choices without carrying a strategy deck into every release.
Evidence at the right level
Crawling, indexing, views and rankings show whether search is changing. Leads, sales and margin show whether the firm gained. We connect them only when the proof allows.
What we will not sell you
We do not sell ranking promises, secret scores, bulk copy, irrelevant links or a new acronym in place of sound search work. If paid media, conversion, product or ownership is the real constraint, we say so.
What it does for your business
It turns search activity into decisions you can defend
You gain one view of the problem, an ordered work plan and a link between site changes, customer action and sales. That may recover lost reach, cut wasted work, improve demand or prove that the constraint sits elsewhere.
We report rankings, clicks and citations as search signals. Leads, sales, revenue and margin stay separate. Openness means saying when the proof does not support the attractive story.
Search signalVisibility, clicks, citations
Customer decisionTrust, relevance, action
Commercial resultRevenue, margin, learning
Experience and proof
Evidence with its boundaries left intact
€2m
tracked non-branded organic ecommerce revenue uplift
At Native Instruments, monthly revenue was about €9m, and the tracked uplift from non-branded organic ecommerce was €2m. Chris supplied these figures from his operating record. They describe that case, not a promise for yours.
The wider record includes five company exits and senior work across ecommerce, product, marketing, technology and operations.
Review the proof and evidence notes“They not only talk the talk, they truly walk the walk.”
Franz Sauerstein, client reference. The full context and transcript are available on the dedicated watch page.
AI search without the acronym theatre
Useful content must work for people and machines
AEO, GEO and LLM labels do not remove the need for clear pages, sound site structure, proof, schema and a reason to cite you. We help machines read the work without writing for a robot or claiming that `llms.txt` creates trust.
This page uses direct answers, clear headings, open evidence limits, internal links and matching schema. The same care should run through your site.
The founders remain responsible
Claudia Misselwitz
SEO, DACH and delivery governance
Claudia brings senior SEO work across large and mid-sized firms, technical and content work, monitoring, supplier control and team leadership. She remains hands-on from examination to remedy.
See experience and responsibilities
Chris Wheeler
Chief Systems Officer and ecommerce operator
Chris has worked online for business since 1995 and in search since before Google. He links SEO to ecommerce, product, technology, operations and the P&L.
See experience and responsibilitiesA useful first conversation
Tell us what changed
Give us the business context, market and point at which trust broke down. Chris and Claudia will read it. If SEO is not the main problem, we will say so.
Prefer to choose a time? Book a founder conversation. You can also review how we work and pricing orientation first.
Questions leaders ask before appointing a search partner
What does an SEO agency actually do?
A capable SEO agency checks how search engines access and rank your site, whether the content answers demand, and whether visits lead to useful action, then it fixes priority issues and reports what changed.
When should you hire an SEO agency rather than a consultant?
Choose an agency when you need ongoing delivery across technology, content, authority and measurement; choose consulting when you need an independent diagnosis, internal support or supplier oversight, and we can diagnose first and then deliver the remedy.
How long before SEO work produces a result?
There is no honest fixed timetable, as some crawl and index changes appear quickly while competitive terms and authority work take longer, so we set a baseline and review points without presenting rankings as revenue.
Can you work with an internal team or existing agency?
Yes. We can work with leaders, developers, content teams and an existing supplier, but we need access, decision rights and ownership, and we will not add another reporting layer.
Do you guarantee rankings?
No provider controls a search engine, so we commit to evidence, clear priorities, sound work and open reporting, while sales outcomes remain separate from rankings, traffic and visibility.
You do not need another SEO performance story.
You need the constraint, the evidence and the accountable next move.