Senior ecommerce consulting for mid-market stores and SaaS
Most ecommerce problems are not on the store. They sit in the system behind it.
When revenue stalls, the usual response is another redesign, another channel, another agency. The store gets busier. The reporting gets longer. The commercial picture stays the same. That pattern rarely comes from the storefront. It comes from the way acquisition, margin, merchandising, fulfilment and reporting connect, or fail to connect, behind it.
We are two senior operators who have run stores, not managed them from the outside. Before we recommend anything, we examine the whole commercial system: where margin leaks, where the funnel breaks, and whether the numbers the board looks at can be trusted.
If the store is generating traffic but not confidence, the answer is almost never a bigger budget.
What ecommerce consulting actually covers
The label covers a wide range. It runs from a freelancer optimising product pages to an agency reselling media against a monthly retainer. Most of it operates inside a single discipline and reports on activity within that discipline.
Our work sits above the disciplines. We read the store as a commercial system, not as a set of channels. That means we look at the economics of acquisition, the structure of margin, the integrity of attribution, the friction in the journey and the handoffs between marketing, merchandising and operations. The store is where the symptoms show. The system is where the cause usually sits.
What ecommerce consulting costs
We price against structural clarity and commercial contribution, not hours or activity. Every engagement begins with a fixed-fee examination before any ongoing work.
| Engagement | Investment |
|---|---|
| Marketing MRI (examination)Six-week structural examination of the commercial system behind the store. Fixed fee. | 22,000 to 28,000 € |
| Senior Oversight (ongoing)Monthly senior oversight of the ecommerce operation. Minimum three months. Only after the examination. | 14,000 to 18,000 € / month |
Prices are in euros. letsrocc is a Germany-registered business.
We begin every engagement with a Marketing MRI before any ongoing mandate. We do not take a monthly fee before we have examined the system and confirmed that ongoing work is the right next step.
What we examine behind the store
Acquisition economics
The true cost of a customer across channels, blended and by cohort, and whether the payback holds up against contribution margin rather than revenue.
Margin structure
Where discounting, returns, shipping and platform fees erode margin, and which products and segments actually fund the business.
Attribution and reporting
Whether the numbers the board relies on describe reality, and where double counting, last-click bias or platform-reported figures distort the picture.
Conversion and checkout
The friction between intent and purchase, from product detail pages to payment, and where qualified demand is lost before it converts.
Merchandising and range
Whether the range, pricing and on-site logic support commercial goals or work against them.
Handoffs and ownership
The seams between marketing, merchandising, operations and finance, where accountability blurs and value leaks.
When to bring in ecommerce consulting
Revenue has plateaued while spend keeps rising.
Conversion has stalled despite repeated redesigns and platform changes.
The board cannot see where marketing money actually goes.
Agencies have changed more than once without moving the commercial picture.
The business is 12 to 24 months from a transaction and needs to prove commercial contribution, not just traffic.
Who does the work
Chris Wheeler
A digital marketing practitioner since 1995, with six bootstrapped exits and more than 2,500 websites built. Former eCommerce Director, CMO, COO and Commercial Director. Client history includes Mercedes-Benz, Barclays, Booking.com, TomTom and Native Instruments. He has run the commercial side of stores, not observed it.
Claudia Misselwitz
Twenty years in data-driven online marketing and a deep understanding of the German-speaking market. Former Head of SEO at Commerzbank and speaker at SMX. She leads engagements in Germany, Austria and Switzerland.
There is no junior layer, no account management and no reselling of media. You work directly with the two people who run the examination and the work.
Who this is not for
Early-stage stores below roughly 20 million in revenue that need hands-on execution rather than structural examination.
Businesses looking for a media buyer or a campaign manager to run channels day to day.
Teams that want reassurance rather than an honest reading of where the commercial system leaks.
Organisations not prepared to act on findings that may point beyond marketing.
What examination has produced
2,300%
Keleya
organic growth. CAC from €32 to €8.56.
Top 3
Native Instruments
for 90% of commercial keywords.
3,500%
Veranda Resort
organic growth. $175M exit.
Past results do not guarantee future outcomes. Every engagement is individual.
See the case studiesStart with the examination
Before any recommendation, we examine the commercial system behind your store. The finding is honest, the scope is fixed, and the next step is yours to decide.