Every campaign launch requires alignment between marketing, sales, product, operations, finance, legal. Each department has veto rights. Each optimises their constraints over campaign success. Marketing wants to move fast. Legal wants to review everything. Operations wants advance notice. Sales wants different targeting. Product wants different messaging.
Six weeks to launch a campaign competitors ship in six days. The constraint is never capability. It is that everyone has veto rights and nobody has authority to force decisions when alignment fails.
You cannot solve stakeholder warfare from inside the system that creates it. You need someone with enough seniority and political distance to say what needs to happen and enough credibility that people listen.
If your campaign velocity is limited by stakeholder alignment time not execution capability, you need external authority forcing decisions so marketing can actually move at the pace the market requires.
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