Commercial System Diagnostic

1.Channel metrics improve quarter on quarter, but finance sees contribution declining. Nobody can reconcile the two.

2.Your marketing leader is accountable for revenue outcomes but lacks authority to fix what is actually breaking them.

3.AI tools and automation are being deployed before the measurement framework they optimise against has been validated.

4.Launching a campaign or making a website change requires sign-off from four or more departments.

5.Your board reporting takes three weeks to assemble and nobody fully trusts the numbers once they arrive.

6.People internally can see what is broken but naming it carries political risk, so it goes unsaid.

7.You have replaced the head of marketing or digital more than once in the past three years. The problems persist.

8.You run eight or more channels but cannot say which three actually drive profitable growth.

9.The strategy document is strong. Execution three levels down bears little resemblance to it.

10.The person with the clearest view of what is actually happening has the least political freedom to say it.