The thing I find consistently in businesses that have been running a structural commercial problem for more than twelve months is not a lack of intelligence at leadership level. It is a lack of distance.
The people closest to the system are the least able to see it clearly. Not because they are not looking. Because they are looking from inside it, with the context and assumptions and political realities of the organisation shaping every observation they make. Those constraints are invisible from inside and unavoidable.
I am not inside it. That is the structural advantage of what I do. I come to a business with thirty years of experience seeing these systems fail in enough different ways to know what the failure patterns look like, and enough distance from the politics of the organisation to name what I see without calculating the consequences of naming it.
That distance is not a luxury. In a commercial system diagnosis, it is the qualification. letsrocc.com
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