There is a version of your bank's P&L that your current reporting cannot show you. I want to describe it because once you can see its shape, the case for examining it becomes self-evident.
Every abandoned account opening is a customer acquisition cost with no corresponding revenue. Every onboarding dropout is an acquisition spend fully incurred with no customer to show for it. Every active customer who uses the product once and does not return is a fully-loaded acquisition cost amortised over a customer lifetime of thirty days.
Those costs are real. They sit in your acquisition line as though the acquisition was commercially completed when it was not. The gap between the number of customers your acquisition spend produced and the number of commercially productive customers it actually retained is a financial figure that your current reporting is structurally unable to surface cleanly. I can produce it. In financial services businesses at growth stage, it is always material.
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