I want to make the financial argument for commercial system assessment clearly and without the marketing language that tends to attach itself to it, because the argument is straightforward and stands on its own.
Your ecommerce commercial system is either compounding or degrading. There is no neutral state. A system not actively maintained against the rate of change in customer behaviour, channel cost, competitive pressure and regulatory environment is degrading even when the numbers look stable. The cost of that degradation is not visible in current reporting. It lives in the gap between what the investment should be producing and what it is.
Making that gap visible with a senior, structured assessment that produces decision-grade numbers rather than narrative is a financial governance act. The cost is fixed. The finding is time-bounded. The commercial value of seeing clearly rather than governing from a narrative is not.
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