The regulatory environment you operate in is being described by your competitors as the constraint on commercial growth. I want to offer you a different frame entirely, because I think the constraint framing is costing you more than the regulation itself.
Every restriction on what you can claim, how you can target, what you can promise, narrows the playing field in a way that rewards businesses whose commercial architecture is genuinely sound. When the rules prevent you from making claims you cannot substantiate, the businesses that win are the ones whose product experience, onboarding journey and post-acquisition relationship are strong enough to generate commercial outcomes that marketing alone cannot manufacture.
The FCA is not your problem. The FCA is the thing that levels a playing field and then rewards the businesses that built properly on it. I have seen this pattern produce transformative commercial advantage for the businesses that understood it in time. The question is whether yours is one of them.
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