You can see exactly where the revenue is going

You can see exactly where the revenue is going. You have been able to see it for months. The problem is not the diagnosis. It is that the diagnosis requires a conversation nobody above you is ready to have.

The funnel leaks at the handoff between paid and CRM. You know this because you built the reporting that shows it, even if the reporting does not show it clearly enough to survive a board presentation without being challenged. The conversion rate on returning customers is twenty percent lower than it should be because the retargeting is treating them as new visitors. The checkout is losing four percent of baskets at the payment step and it has been losing them there for eleven months. You have raised both of these. The platform migration was approved. The attribution discussion was deferred. The basket abandonment is still running.

This is not a knowledge problem. It is a structural one. The people with the authority to fix it are working from a reporting framework that was not built to surface what you can see from where you sit. And the distance between what you know and what the organisation is ready to act on is where your professional frustration lives every single day.