Two senior operators. No agency structure. No junior layer.
Online marketing consultancy that works on the cause
For ecommerce and SaaS between €20M and €250M in revenue
letsrocc is a senior online marketing consultancy for businesses where the real constraint sits across channels, budget, attribution and leadership, not inside a single campaign. Two experienced operators examine what your growth actually depends on, and what has to change before the gap between spend and result widens.
You do not need another execution layer. You need a clear reading of the system from people who have run it themselves.
When online marketing consultancy is actually needed
Most engagements start from one of four situations. Each one looks like a marketing problem on the surface and turns out to be a structural one underneath.
Growth stalls while budgets rise
Spend goes up quarter on quarter, but revenue does not follow at the same rate. The marginal euro is buying less and nobody can say exactly where the drag begins.
Attribution is unclear
Channels report their own wins, the numbers do not reconcile, and decisions about where to put the next budget are made on conviction rather than evidence.
Channels run side by side
SEO, paid, lifecycle and content each look reasonable on their own, but they are not pulling in one direction. The combined effect is weaker than the parts.
Reporting reassures but does not convince
The dashboards are green, the board is not. Leadership senses the story is thinner than the numbers suggest and wants an independent reading.
What separates this from an agency
An agency is built to deliver execution and to grow the retainer. That is a legitimate model, but it answers a different question. Online marketing consultancy at this level is about judgement, not volume.
A typical agency
- Delivers more activity: campaigns, content, reporting
- Has a commercial reason to expand scope
- Senior names in the pitch, junior hands on the work
- Optimises the channel it was hired for
letsrocc
- Examines why the current activity is underperforming
- No upsell motive, the engagement is fixed and finite
- The two people you meet are the two people who do the work
- Reads the whole commercial system, not one channel
What we examine in the consultancy
The work is forensic, not generic. We look at the parts of your online marketing where value tends to leak in the joins between functions.
Channels and budget allocation
Where money goes, what it returns, and whether the split still matches where growth actually comes from.
Attribution and measurement
Whether the data you decide on is trustworthy, and where the measurement quietly misleads.
Reporting logic
What the numbers claim versus what is happening, and which metrics are being used to avoid harder questions.
Accountability
Who owns which outcome, and where ownership falls into the gaps between teams and partners.
Funnel and conversion
Where qualified demand is lost between first touch and revenue, and what it costs you.
Strategy versus execution
Whether the plan on paper and the work in practice are still the same thing.
The channels we read
A channel can look healthy in its own report and still cost you money in the system. We read each one for what it contributes to revenue, not for how busy it looks.
Paid search (SEA)
We look at whether spend tracks intent or just volume, where brand and generic budgets blur the real return, and how much of the reported conversion the channel is taking credit for rather than creating. The test is simple: if brand bidding paused for a week, how much of that revenue would still arrive? The answer usually reframes the whole account.
SEO and organic
We separate rankings that earn revenue from rankings that flatter a report. The question is whether organic is compounding into a durable asset or quietly subsidising paid with traffic that never converts. We also check whether the pages that rank are the pages that sell, or whether the traffic lands a step away from the decision and never closes the gap.
Paid social
We check whether audience, creative and offer still match the stage of the funnel they sit in, and whether the channel is buying incremental demand or re-buying customers you already had. When frequency climbs and incremental return falls, the channel is usually being asked to do a job that belongs earlier in the funnel.
Lifecycle, CRM and email
We read the part of the system that decides repeat revenue. Where retention, onboarding and reactivation leak, the cost surfaces in acquisition long before anyone names it. A small lift in repeat rate often beats any acquisition gain on the same budget, which is why we read it before we read the ad accounts.
Content and demand
We look at whether content feeds the funnel or fills a calendar, and whether it earns trust at the point where a buyer is actually deciding. We trace whether a piece moved anyone closer to buying or simply existed, and which topics carry weight with the people who actually sign off.
Analytics and tracking
We test whether the measurement underneath every channel is sound. Broken tracking does not just lose data, it sends good money after a story that is not true. We check what the model counts twice, what it misses, and whether two teams reading the same dashboard would reach the same decision.
What examination has produced
2,300%
Keleya
organic growth. CAC from €32 to €8.56.
Top 3
Native Instruments
for 90% of commercial keywords.
3,500%
Veranda Resort
organic growth. $175M exit.
Past results do not guarantee future outcomes. Every engagement is individual.
See the case studiesConsidering outside help?
Before you brief another agency or hire another head, talk to us. 30 minutes. No obligation.
How the engagement works
Three stages, no theatre. You get a senior reading you can act on, not a deck that restates the problem.
Assessment
We take in the data, the reporting, the structure and the people. We listen to how the operation describes itself before we form a view.
Analysis
We find the structural constraints: where value leaks, where accountability is unclear, where the official story and the real one diverge.
Prioritisation
We hand back a ranked, specific set of moves. What to change first, why, and what it is worth.
Who this fits, and who it does not
This fits if
- You run ecommerce or SaaS with real revenue at stake
- You already have capable people and partners in place
- You want an honest, independent reading, not reassurance
- You can act on a clear set of priorities
This does not fit if
- You are looking for a cheaper agency or more output
- You want someone to validate a decision already made
- There is no senior owner for the outcome internally
- The budget is too early-stage for senior consultancy
What changes as a result
Leadership can name what is actually happening, in plain terms, with evidence behind it. Teams can prioritise against the real constraint instead of the loudest one. And the next budget decision rests on a clearer reading of the system rather than the most confident presentation.
We do not promise a number. We give you a sharper basis for the numbers you decide on.
In practice that means fewer decisions settled by seniority and more settled by evidence. The team stops re-running the same argument every quarter, because the constraint is named and the order of moves is agreed. That alone tends to pay for the work.
What this looks like in practice
Four anonymised examples of where the constraint actually sat once we looked past the channel reports.
Ecommerce, mid-eight-figure revenue
Paid spend had risen for four quarters and the blended return looked stable. The constraint was not the ad account. Brand search was absorbing credit for demand that organic and email had already created, so every reallocation made the reported numbers worse and the real economics better. Leadership had been optimising in the wrong direction for a year.
B2B SaaS, scaling before a raise
Every channel hit its own target and pipeline still missed. The leak sat in the handoff between marketing-qualified and sales-accepted leads, where no single person owned the number. The fix was not more leads. It was a definition and an owner.
Subscription DTC, rising acquisition cost
Acquisition costs had climbed for three quarters and the team was testing new channels to escape them. The tracking told a cleaner story than the bank did: a consent change had quietly broken server-side events, so the platforms were optimising on partial data and the model was crediting the wrong campaigns. Fixing measurement recovered more margin than any new channel would have.
Marketplace seller, growth funded by discount
Revenue was growing but contribution margin was flat, and every promotion pulled forward demand the brand would have won anyway. The channel reports all looked positive because they measured sales, not the discount funding them. The move was to defend price on the products that did not need the support, not to spend more.
What online marketing consultancy costs
Pricing depends on the size of the question, not on hours billed. There are two ways to start.
Fixed-fee examination
A defined, time-boxed assessment of the commercial system. You know the scope and the fee before we begin, and you own the findings.
Monthly senior retainer
Ongoing oversight and sparring for leadership through a period of change. A fixed monthly fee, no junior team behind it, ended whenever it has done its job.
We are not the cheapest option, and we are not meant to be. Set against a full-time hire or a Big Four engagement, two senior operators on a fixed scope is the more efficient way to buy judgement.
Common questions
When do you actually need online marketing consultancy?
When growth stalls while budgets rise, when attribution is unclear, when channels run side by side without pulling together, or when reporting reassures but does not convince leadership. Each looks like a marketing problem and is usually a structural one.
How is this different from an agency?
An agency delivers execution and has a commercial reason to grow scope. We examine why the current activity underperforms, with no upsell motive. The two people you meet are the two people who do the work.
What does the consultancy examine?
Channels and budget allocation, attribution and measurement, reporting logic, accountability, funnel and conversion, and whether strategy and execution are still the same thing.
How long does an engagement take?
A fixed-fee examination is time-boxed and finite. Ongoing retainers run for as long as they are useful and end when the work is done. We do not design engagements to renew themselves.
Do you take over execution?
No. We are not an agency and do not run your channels. We give leadership a clear reading and a ranked set of moves, then your teams or partners execute. Where it helps, we stay on to pressure-test the work.
Which businesses do you work with?
Ecommerce and SaaS between roughly €20M and €250M in revenue, plus parts of the German Mittelstand with a serious digital operation. The common factor is real revenue at stake and a system too complex for a single-channel answer.
How quickly do we see results?
You get a clear reading and a ranked set of priorities within the engagement itself. What you act on first is usually visible within a quarter. We do not sell a result we cannot stand behind.
Do you work remotely or on site?
Both. We are based in Frankfurt am Main, work on site across the Rhein-Main region where it helps, and remotely with clients across DACH, the UK and the US where it does not. The reading is the same either way.
How is this different from a management consultancy?
A management consultancy brings generalists and a method. We bring two operators who have run online marketing for decades and read the commercial system the way the people inside it cannot, because they are too close to it. No layers, no rotating team, no playbook applied from the outside.
The two operators behind letsrocc
Claudia Misselwitz
Operational in digital marketing since 2005
Former agency owner. Has led commercial assessments for PE-backed companies, scale-ups before exit, and enterprises with broken marketing functions.
Chris Wheeler
Operational since 1995
31 years building and fixing digital marketing systems across ecommerce, SaaS and the German Mittelstand in the UK, US and DACH.
Online marketing consultancy in Frankfurt and remote
We are based in Frankfurt am Main and work with clients across DACH, the UK and the US. On site in the Rhein-Main region where it helps, remote where it does not. The reading is the same either way.
Where to start
If you sense the issue is no longer a lack of activity but a missing clear view of the situation, we should talk.