letsrocc Insights https://letsrocc.com Strategic marketing insights for enterprises and scale-ups. Structural intervention, not tactical fixes. en Fri, 17 Jul 2026 17:49:57 GMT https://letsrocc.com/og-image.png letsrocc Insights https://letsrocc.com © 2026 C. Misselwitz & C. Wheeler letsrocc GbR chris@letsrocc.com (Chris Wheeler) chris@letsrocc.com (Chris Wheeler) <![CDATA[What a Marketing MRI Actually Finds: The specific things that are slowing your commercial performance]]> https://letsrocc.com/en/insights/marketing-mri-what-a-marketing-mri-actually-finds https://letsrocc.com/en/insights/marketing-mri-what-a-marketing-mri-actually-finds Chris Wheeler Tue, 19 May 2026 00:00:00 GMT en <![CDATA[Was ein Marketing MRI wirklich findet: die konkreten Dinge, die Ihre kommerzielle Leistung bremsen]]> https://letsrocc.com/de/insights/marketing-mri-was-ein-marketing-mri-wirklich-findet https://letsrocc.com/de/insights/marketing-mri-was-ein-marketing-mri-wirklich-findet Claudia Misselwitz Tue, 19 May 2026 00:00:00 GMT de <![CDATA[The Post-Purchase Gap: The most expensive unowned moment in your commercial system]]> https://letsrocc.com/en/insights/marketing-mri-the-post-purchase-gap https://letsrocc.com/en/insights/marketing-mri-the-post-purchase-gap Chris Wheeler Tue, 12 May 2026 00:00:00 GMT en <![CDATA[Die Lücke nach dem Kauf: der teuerste unverantwortete Moment in Ihrem kommerziellen System]]> https://letsrocc.com/de/insights/marketing-mri-die-luecke-nach-dem-kauf https://letsrocc.com/de/insights/marketing-mri-die-luecke-nach-dem-kauf Claudia Misselwitz Tue, 12 May 2026 00:00:00 GMT de <![CDATA[What the Agency Is Not Telling You: And why the structure of the relationship makes honesty difficult]]> https://letsrocc.com/en/insights/marketing-mri-what-the-agency-is-not-telling-you https://letsrocc.com/en/insights/marketing-mri-what-the-agency-is-not-telling-you Chris Wheeler Tue, 05 May 2026 00:00:00 GMT en <![CDATA[Was Ihre Agentur Ihnen verschweigt: Und warum die Struktur der Zusammenarbeit Ehrlichkeit erschwert]]> https://letsrocc.com/de/insights/marketing-mri-was-ihre-agentur-ihnen-verschweigt https://letsrocc.com/de/insights/marketing-mri-was-ihre-agentur-ihnen-verschweigt Claudia Misselwitz Tue, 05 May 2026 00:00:00 GMT de <![CDATA[The Incentive Structure Is Pulling the Teams Apart: Why everyone is winning and the business is losing]]> https://letsrocc.com/en/insights/marketing-mri-the-incentive-structure-is-pulling-the-teams-apart https://letsrocc.com/en/insights/marketing-mri-the-incentive-structure-is-pulling-the-teams-apart Chris Wheeler Tue, 28 Apr 2026 00:00:00 GMT en <![CDATA[Die Anreizstruktur treibt die Teams auseinander: warum alle gewinnen und das Unternehmen verliert]]> https://letsrocc.com/de/insights/marketing-mri-die-anreizstruktur-treibt-die-teams-auseinander https://letsrocc.com/de/insights/marketing-mri-die-anreizstruktur-treibt-die-teams-auseinander Claudia Misselwitz Tue, 28 Apr 2026 00:00:00 GMT de <![CDATA[The Reporting System Is Optimised for Confidence: When that becomes the problem]]> https://letsrocc.com/en/insights/marketing-mri-the-reporting-system-is-optimised-for-confidence https://letsrocc.com/en/insights/marketing-mri-the-reporting-system-is-optimised-for-confidence Chris Wheeler Tue, 21 Apr 2026 00:00:00 GMT en <![CDATA[Das Reporting ist auf Zuversicht optimiert: wann das zum Problem wird]]> https://letsrocc.com/de/insights/marketing-mri-das-reporting-ist-auf-zuversicht-optimiert https://letsrocc.com/de/insights/marketing-mri-das-reporting-ist-auf-zuversicht-optimiert Claudia Misselwitz Tue, 21 Apr 2026 00:00:00 GMT de <![CDATA[What Your Rising CAC Is Actually Telling You: The signal inside the number most businesses are misreading]]> https://letsrocc.com/en/insights/marketing-mri-what-your-rising-cac-is-actually-telling-you https://letsrocc.com/en/insights/marketing-mri-what-your-rising-cac-is-actually-telling-you Chris Wheeler Tue, 14 Apr 2026 00:00:00 GMT en <![CDATA[Was steigende CAC wirklich bedeuten: Das Signal in der Zahl, das die meisten Unternehmen falsch lesen]]> https://letsrocc.com/de/insights/marketing-mri-was-steigende-cac-wirklich-bedeuten https://letsrocc.com/de/insights/marketing-mri-was-steigende-cac-wirklich-bedeuten Claudia Misselwitz Tue, 14 Apr 2026 00:00:00 GMT de <![CDATA[Your Conversion Rate Is the Wrong Number: What you should be measuring instead]]> https://letsrocc.com/en/insights/marketing-mri-your-conversion-rate-is-the-wrong-number https://letsrocc.com/en/insights/marketing-mri-your-conversion-rate-is-the-wrong-number Chris Wheeler Tue, 07 Apr 2026 00:00:00 GMT en <![CDATA[Ihre Conversion-Rate ist die falsche Kennzahl: Was Sie stattdessen messen sollten]]> https://letsrocc.com/de/insights/marketing-mri-ihre-conversion-rate-ist-die-falsche-kennzahl https://letsrocc.com/de/insights/marketing-mri-ihre-conversion-rate-ist-die-falsche-kennzahl Claudia Misselwitz Tue, 07 Apr 2026 00:00:00 GMT de <![CDATA[Why the Platform Migration Did Not Fix the Problem: And what the problem actually is]]> https://letsrocc.com/en/insights/marketing-mri-why-the-platform-migration-did-not-fix-the-problem https://letsrocc.com/en/insights/marketing-mri-why-the-platform-migration-did-not-fix-the-problem Chris Wheeler Tue, 31 Mar 2026 00:00:00 GMT en <![CDATA[Warum die Plattform-Migration nichts gelöst hat: Und was das Problem tatsächlich ist]]> https://letsrocc.com/de/insights/marketing-mri-warum-die-plattform-migration-nichts-geloest-hat https://letsrocc.com/de/insights/marketing-mri-warum-die-plattform-migration-nichts-geloest-hat Claudia Misselwitz Tue, 31 Mar 2026 00:00:00 GMT de <![CDATA[The Handoff Nobody Owns: Where your commercial performance is actually being lost]]> https://letsrocc.com/en/insights/marketing-mri-the-handoff-nobody-owns https://letsrocc.com/en/insights/marketing-mri-the-handoff-nobody-owns Chris Wheeler Tue, 24 Mar 2026 00:00:00 GMT en <![CDATA[Die Übergabe, die niemand verantwortet: wo Ihre kommerzielle Leistung tatsächlich verloren geht]]> https://letsrocc.com/de/insights/marketing-mri-die-uebergabe-die-niemand-verantwortet https://letsrocc.com/de/insights/marketing-mri-die-uebergabe-die-niemand-verantwortet Claudia Misselwitz Tue, 24 Mar 2026 00:00:00 GMT de <![CDATA[The Attribution Model Is Lying to Your Leadership Team: And everyone in the room already knows it]]> https://letsrocc.com/en/insights/marketing-mri-the-attribution-model-is-lying-to-your-leadership-team https://letsrocc.com/en/insights/marketing-mri-the-attribution-model-is-lying-to-your-leadership-team Chris Wheeler Tue, 17 Mar 2026 00:00:00 GMT en <![CDATA[Ihr Attributionsmodell täuscht die Führungsebene: und im Raum ahnt es bereits jeder]]> https://letsrocc.com/de/insights/marketing-mri-ihr-attributionsmodell-taeuscht-die-fuehrungsebene https://letsrocc.com/de/insights/marketing-mri-ihr-attributionsmodell-taeuscht-die-fuehrungsebene Claudia Misselwitz Tue, 17 Mar 2026 00:00:00 GMT de