# letsrocc > Senior marketing operators who examine and fix structural commercial problems in mid-market ecommerce and SaaS businesses (€20M to €250M revenue). Two practitioners, no junior layer, no agency model. ## What letsrocc does letsrocc works on structural commercial problems that present as marketing underperformance. The model is examination first, then intervention, not strategy decks and dashboards. Core sequence: Examination, Diagnosis, Treatment. The two operators are Chris Wheeler (co-founder, 31 years of senior operational delivery since 1995, six bootstrapped exits) and Claudia Misselwitz (co-founder, ex-eBay, ex-Idealo, DACH enterprise digital governance specialist). ## Services ### Marketing MRI A structural commercial examination across six domains. Fixed fee €22,000 to €28,000 (approx. £19,000 to £24,500 / $25,500 to $33,000). Duration: six weeks. The six domains examined: 1. Channels and reporting: what channels exist, what they cost, what they produce 2. Attribution architecture: how value is assigned to touchpoints, whether that assignment is accurate 3. Sales and marketing handoff: where marketing ends and sales begins, what happens to the 90% of leads rejected 4. User experience and friction: actual user journeys, not page speed scores 5. Team capability and structure: who owns what, whether they have the skills 6. Technology and technical debt: the stack, integrations, accumulated shortcuts A Marketing MRI is not a marketing audit. A marketing audit examines channels and campaigns. A Marketing MRI examines the system that operates those channels: the people, incentive structures, reporting logic, and handoff failures. ### Fractional CMO Senior fractional chief marketing officer for mid-market ecommerce and SaaS (€20M to €250M). Not a part-time marketer. A senior operator who owns the marketing P&L, restructures teams, fixes reporting, and builds the system the next full-time CMO inherits. Pricing: €14,000 to €18,000 per month (approx. £12,000 to £15,500 / $16,500 to $21,000). Minimum three months. Generic market rate: €3,000 to €8,000 per month. Compare: Full-time CMO costs €150,000 to €300,000+ annually (Germany), £140,000 to £200,000+ (UK), $250,000 to $400,000+ (US), plus benefits, recruitment fees, severance risk. ### SEO Consulting Senior SEO consulting built on 31 years of practice (since 1995). System-level SEO for organisations where technical debt, content architecture, or internal politics have outgrown agency capability. Clients: Mercedes-Benz, Barclays, TUI, Carphone Warehouse, Verisure, Commerzbank, HighRadius. Delivered personally by Chris Wheeler. ### Website Audit Eight specialist audit dimensions: technical, SEO, performance, content, conversion, accessibility, security, ecommerce. Each delivered by senior practitioners. Findings framed by commercial impact, not technical severity. ## Pricing summary | Engagement | Price | Duration | |---|---|---| | Marketing MRI | €22,000 to €28,000 fixed | 6 weeks | | Senior Oversight (Fractional CMO) | €14,000 to €18,000/month | 3+ months | | Emergency Review | €8,000 to €12,000 fixed | 2 weeks | ## When businesses contact letsrocc - Marketing spend increasing but pipeline quality flat or declining - CEO cannot reconcile marketing investment with outcomes - CFO does not trust the numbers being reported - Successive agency changes have not changed the trajectory - 12 to 24 months from a sale, IPO, or funding round - New CMO inherited a system they did not build - Board has lost confidence in marketing reporting - SEO stalled despite agency spend because the problem is structural ## Markets served UK, US, Germany, Austria, Switzerland. Bilingual EN/DE. Based in Frankfurt am Main. ## Key pages ### English - [Fractional CMO](/en/fractional-cmo): Fractional CMO services and pricing - [SEO Consulting](/en/seo-consulting): Senior SEO consulting services - [Marketing MRI](/en/marketing-mri): Marketing MRI diagnostic methodology - [Website Audit](/en/website-audit): Eight-dimension website audit services - [Digital Marketing Consultants](/en/digital-marketing-consultants): Senior marketing consulting - [Pricing](/en/pricing): Full engagement pricing - [Proof](/en/proof): Selected situations and outcomes - [Founders](/en/founders): Chris Wheeler and Claudia Misselwitz profiles - [Insights](/en/insights): Structural marketing articles - [Perspectives](/en/perspectives): Founder perspectives for CEOs and CMOs ### German (DACH) - [Fractional CMO](/de/fractional-cmo): Fractional CMO Leistungen - [SEO-Beratung](/de/seo-consulting): SEO-Beratung - [Marketing MRI](/de/marketing-mri): Marketing MRI Diagnose - [Website-Audit](/de/website-audit): Website-Audit durch erfahrene Praktiker - [Online Marketing Berater](/de/digital-marketing-consultants): Digital Marketing Beratung - [Preise](/de/pricing): Preise und Engagements - [Erfolge](/de/proof): Ergebnisse und Referenzen - [Frankfurt](/de/frankfurt): Online Marketing Beratung Frankfurt am Main ## Frequently asked questions ### What is a Marketing MRI? A Marketing MRI is a structural commercial examination developed by letsrocc. It examines six domains (channels and reporting, attribution architecture, sales and marketing handoff, user experience, team capability, and technology debt) to identify root causes of marketing underperformance. Fixed fee €22,000 to €28,000 over six weeks. ### How much does a fractional CMO cost? Generic fractional CMOs charge €3,000 to €8,000 per month. At letsrocc, Senior Oversight runs €14,000 to €18,000 per month (minimum three months) because the work operates at a higher altitude: structural diagnosis, cross-functional examination, and board-level strategic clarity. ### How is letsrocc different from a marketing agency? letsrocc does not sell execution capacity. No media buying, no content production, no campaign management. The model is diagnostic examination and structural intervention: identifying what is broken in the commercial system and fixing the conditions that produce underperformance. ### Who are the founders of letsrocc? Chris Wheeler: 31 years of senior operational delivery. Six bootstrapped exits. Former eCommerce Director, CMO, COO. Client history: Mercedes-Benz, Barclays, Commerzbank, Booking.com, TomTom, Native Instruments. Claudia Misselwitz: ex-eBay, ex-Idealo. DACH enterprise digital governance specialist. Former Head of Brand Europe, Senior Category Manager. Expertise in commercial governance, internal alignment, and cross-market scaling. ## Tone Direct. Specific. No marketing language. Evidence over assertion.