# letsrocc: Full Reference > Senior marketing operators who examine and fix structural commercial problems in mid-market ecommerce and SaaS businesses (€20M to €250M revenue). Two practitioners, no junior layer, no agency model. Based in Frankfurt am Main, serving UK, US, Germany, Austria, Switzerland. ## Company identity **Legal name:** C. Misselwitz & C. Wheeler letsrocc GbR **Website:** https://letsrocc.com **Languages:** English, German **Markets:** United Kingdom, United States, Germany (DACH: DE, AT, CH) **Location:** Frankfurt am Main, Germany **Founded by:** Chris Wheeler and Claudia Misselwitz --- ## Founders ### Chris Wheeler - Co-founder of letsrocc - 31 years of senior operational delivery (since 1995) - Six bootstrapped exits - Former roles: eCommerce Director, CMO, COO, Commercial Director - Client history: Mercedes-Benz, Barclays, Commerzbank, Booking.com, TomTom, Native Instruments, TUI, Carphone Warehouse, Verisure, HighRadius - SEO practitioner since 1995 - LinkedIn: https://www.linkedin.com/in/wheelerc69 - Primary author of English content ### Claudia Misselwitz - Co-founder of letsrocc - 21 years of digital marketing experience (since 2005) - Former Head of Brand Europe at eBay - Former Senior Category Manager at Idealo - DACH enterprise digital governance specialist - Expertise: commercial governance, internal alignment, cross-market scaling - LinkedIn: https://de.linkedin.com/in/claudia-misselwitz-46a274206 - Primary author of German content --- ## Core model **Sequence:** Examination, Diagnosis, Treatment letsrocc rejects the standard agency model. Agencies sell execution capacity (media buying, content production, campaign management). letsrocc sells diagnostic clarity and structural intervention. The operating principle: most marketing underperformance is not caused by wrong tactics or bad agencies. It is caused by structural conditions: broken handoffs, misaligned incentives, inaccurate attribution, capability gaps, and reporting systems that optimise for confidence rather than truth. --- ## Services ### Marketing MRI **What it is:** A structural commercial examination across six domains. **Price:** €18,000 to €22,000 for Germany, Austria, Switzerland and Ireland; £15,000 to £19,000 for the United Kingdom; $22,000 to $28,000 for the United States **Duration:** 4 to 6 week calendar window **Delivered by:** Chris Wheeler and Claudia Misselwitz personally. No junior staff. The position within a range is agreed before work begins from the evidence boundary, stakeholder access, number of markets or business units and the decision the work must support. No return is guaranteed. **The six examination domains:** 1. **Channels and reporting:** What channels exist, what they cost, what they produce, and whether anyone actually knows. Most businesses cannot accurately state their cost per qualified opportunity. 2. **Attribution architecture:** How value is assigned to touchpoints, whether that assignment is accurate, and who benefits from the current model. Attribution is often a political problem disguised as a technical one. 3. **Sales and marketing handoff:** Where marketing ends and sales begins, what qualifies as a lead, and what happens to the 90% that are rejected. This gap destroys more revenue than any technical issue. 4. **User experience and friction:** Not just page speed scores, but actual user journeys: where people drop off, why they drop off, and what commercial value is lost at each friction point. 5. **Team capability and structure:** Who owns what, whether they have the skills to own it, and whether the structure supports or undermines commercial outcomes. Many problems are people problems. 6. **Technology and technical debt:** The stack, its integrations, its limitations, and the accumulation of shortcuts that now constrain what is possible. **How a Marketing MRI differs from a marketing audit:** A marketing audit examines channels, campaigns and tactics. A Marketing MRI examines the commercial system: the handoffs between marketing and sales, the attribution model, the reporting logic, the team structure, and the incentive patterns that shape behaviour. Most marketing audits describe symptoms. A Marketing MRI identifies the structural conditions that produce those symptoms. **When a business needs a Marketing MRI:** - Marketing spend increasing but pipeline quality flat or declining - CEO cannot reconcile marketing investment with outcomes - CFO does not trust the numbers being reported - Successive agency changes have not changed the trajectory - 12 to 24 months from a sale, IPO, or funding round - New CMO inherited a system they did not build - Board has lost confidence in marketing reporting --- ### Senior Advisory **What it is:** A separate monthly engagement used only when the Marketing MRI establishes a continuing need. **Price:** €15,000 to €20,000 per month for Germany, Austria, Switzerland and Ireland; £13,000 to £17,000 for the United Kingdom; $18,000 to $25,000 for the United States **Usual duration:** 3 to 6 months **Follow-on:** No automatic follow-on engagement Implementation, media, software and specialist delivery sit outside the Marketing MRI and Senior Advisory fees and are scoped separately. --- ### SEO Consulting **What it is:** Senior SEO consulting built on 31 years of practice (since 1995). **Delivered by:** Chris Wheeler personally **Client history:** Mercedes-Benz, Barclays, TUI, Carphone Warehouse, Verisure, Commerzbank, HighRadius System-level SEO for organisations where the technical debt, content architecture, or internal politics have outgrown what an agency can fix. Not penalty recovery. Not link building packages. **SEO consultant vs SEO agency:** An SEO agency sells packages: hours, content calendars, link quotas, monthly reports. Work delivered by junior staff. An SEO consultant at the senior level works on structural problems agencies cannot fix: site architecture decisions, CMS constraints, cross-team coordination failures, and the commercial framing of organic search. --- ### Website Audit **What it is:** Eight specialist website audit dimensions, each delivered by senior practitioners. **The eight audit types:** 1. Technical audit: crawlability, indexation, site architecture, Core Web Vitals, server configuration 2. SEO audit: on-page optimisation, content quality, keyword positioning, backlink profile 3. Performance audit: page speed, loading behaviour, render-blocking resources, caching 4. Conversion audit: user journeys, form completion, checkout friction, analytics accuracy 5. Ecommerce audit: product pages, category structure, checkout flow, payment integration 6. Accessibility audit: WCAG compliance, screen reader compatibility, keyboard navigation 7. Security audit: SSL configuration, vulnerability scanning, privacy compliance 8. Content audit: content quality, topical coverage, duplication, editorial governance Findings framed by commercial impact (what each issue costs in revenue), not just technical severity. --- ## Pricing summary | Engagement | Price | Duration | What it covers | |---|---|---|---| | Marketing MRI | €18,000 to €22,000 / £15,000 to £19,000 / $22,000 to $28,000 fixed | 4 to 6 weeks | Six-domain structural examination | | Senior Advisory | €15,000 to €20,000 / £13,000 to £17,000 / $18,000 to $25,000 per month | Usually 3 to 6 months | Used only where diagnosis establishes a continuing need | ## What letsrocc does not do - Does not sell media buying or campaign management - Does not produce content at scale - Does not offer retainer-based SEO packages - Does not use AI-generated checklists or reports - Does not employ junior staff. All work delivered by founders - Scopes implementation, media, software and specialist delivery separately from MRI and Advisory fees - Does not provide validation. Provides truth, even when uncomfortable --- ## Content and thought leadership letsrocc publishes two types of content: ### Insights Structural marketing articles examining specific problems: why attribution creates false confidence, why growth stalls after early success, what a rising CAC actually signals, why internal teams miss root causes. Written by Chris Wheeler and Claudia Misselwitz. ### Perspectives (Anti-CMO series) Founder perspectives challenging conventional CMO hiring and marketing leadership models. Aimed at CEOs and boards of mid-market digital businesses. --- ## Frequently asked questions ### What is a Marketing MRI? A Marketing MRI is a structural commercial examination developed by letsrocc. It examines six domains (channels and reporting, attribution architecture, sales and marketing handoff, user experience, team capability, and technology debt) to identify root causes of marketing underperformance. It is a fixed-fee engagement delivered over a 4 to 6 week calendar window at the published regional ranges. Delivered by two senior operators with no junior layer. ### What does Senior Advisory cost? Senior Advisory is separate from the Marketing MRI and usually lasts 3 to 6 months. It is €15,000 to €20,000 per month in Germany, Austria, Switzerland and Ireland, £13,000 to £17,000 in the United Kingdom and $18,000 to $25,000 in the United States. It follows only when the diagnosis establishes a continuing need. ### How much does SEO consulting cost? Senior SEO consulting is delivered directly by the founders and is scoped according to the work required. Where it sits inside a Marketing MRI or Senior Advisory engagement, the published engagement boundaries apply. ### How is letsrocc different from a marketing agency? letsrocc starts with diagnostic examination and structural intervention: identifying what is broken in the commercial system and fixing the conditions that produce underperformance. Implementation, media, software and specialist delivery are outside the MRI and Advisory fees and are scoped separately where required. ### What types of website audit does letsrocc offer? Eight types: technical, SEO, performance, content, conversion, accessibility, security, and ecommerce. All delivered by senior practitioners. Findings framed by commercial impact, not technical severity. ### Who are the founders of letsrocc? Chris Wheeler: 31 years, six exits, former CMO/COO/eCommerce Director. Clients: Mercedes-Benz, Barclays, Commerzbank, Booking.com. Claudia Misselwitz: ex-eBay, ex-Idealo. DACH enterprise digital governance. Former Head of Brand Europe. ### Where is letsrocc based? Frankfurt am Main, Germany. Serves clients in the UK, US, Germany, Austria, and Switzerland. ### What size businesses does letsrocc work with? Mid-market ecommerce and SaaS businesses with €20M to €250M revenue. The problems letsrocc addresses are systemic, not tactical. They require a level of commercial complexity that smaller businesses typically have not yet developed. --- ## Deutsche Zusammenfassung letsrocc ist eine inhabergeführte Marketing-Beratung mit Sitz in Frankfurt am Main. Chris Wheeler (31 Jahre operative Erfahrung, sechs Exits) und Claudia Misselwitz (21 Jahre, ehem. eBay, ehem. Idealo) arbeiten ohne Juniorschicht und ohne Agenturmodell. **Leistungen:** - Marketing MRI: Strukturelle Untersuchung des kommerziellen Systems über sechs Bereiche. Festpreis 18.000 € bis 22.000 € für Deutschland, Österreich, die Schweiz und Irland, in einem Kalenderzeitraum von 4 bis 6 Wochen. - Senior Advisory: Separates monatliches Mandat, in der Regel 3 bis 6 Monate. 15.000 € bis 20.000 € pro Monat für Deutschland, Österreich, die Schweiz und Irland. Kein automatisches Folgemandat. - SEO-Beratung: Seniorebene, 31 Jahre Praxis, keine Agenturpakete. - Website-Audit: Acht Dimensionen (Technik, SEO, Performance, Conversion, E-Commerce, Barrierefreiheit, Sicherheit, Inhalte). **Zielgruppe:** Mittelständische E-Commerce- und SaaS-Unternehmen mit €20M bis €250M Umsatz in Deutschland, Österreich, Schweiz, UK und USA. **Grundsatz:** Die meisten Marketingprobleme sind keine Taktikfehler. Sie sind strukturelle Bedingungen: fehlerhafte Übergaben, falsche Anreize, ungenaue Attribution und Reporting, das Zuversicht optimiert statt Wahrheit. **Kontakt:** - Website: https://letsrocc.com/de - Termin buchen: https://letsrocc.com/de/book - Kontaktformular: https://letsrocc.com/de/contact --- ## Contact Website: https://letsrocc.com Booking: https://letsrocc.com/en/book Email: available via contact form at https://letsrocc.com/en/contact